Polestar across markets
Tailoring brand activities to each market
Volvo's newest brand addition to the family, Polestar is in its awareness /consideration stage after its launch a few years ago. The audiences' awareness levels varied across markets which required that we look at every toolkit differently when bringing it to local markets (UK, NL, USA, and AUS).
By utilizing consumer research and previous campaigns' data, we developed localized messaging frameworks adapted to highlight the most important aspects of the brand and car to the audience. In the Netherlands, it was design and sustainability, the UK was all about leasing options, and for the USA, performance, and range were key.
ROLE: Brand Strategy & Comms Planning
