Revamping Louis Vuitton's approach to digital
An in-depth look into the brand's digital ecosystems
Louis Vuitton's digital footprint spanned over 12 social platforms across the globe. The goal was to assess their presence on platforms like Instagram, Twitter, WeChat, Line, and others, to develop a bespoke channel strategy for these channels.
I led a task force across AKQA studios in Dubai, Paris, and Shanghai where we created matrixes to score each channel's strength based on a set of KPIs (traffic, sales, follower growth, engagement, etc.)
The output of this 7-month project was a detailed and highly customized channel strategy built around Louis Vuitton's digital eco-system and designed to optimize the performance of their channels to the max.
ROLE: Project lead, Strategist, Data Analysis and Content Planning
