From Global to Local
Reinventing Levi's 'I Shape My World' in the Middle East
Levi's Women's International Day global campaign was making its debut in the Middle East. The challenge was to find a female face to lead this campaign who was original, authentic, and still had an unheard story to tell.
The search led to Hatoon Kadi, a trailblazing Saudi Arabian YouTube comedian known for her insightful social commentary on personal experiences and societal norms. In close collaboration, we developed social media content and a YouTube film centered around her impactful narratives and experiences, making her authentic voice and insights the heart of our campaign.
ROLE: Influencer Management, Creative Strategy & Content Planning
